GenreTainment 135 – Selling Your Story with Director and Producer Heather Hale

StorySelling: How to Develop, Market, and Pitch Your Film & TV Projects
StorySelling Cover

In this episode of GenreTainment we are chatting with writer, director, producer, and consultant Heather Hale. We talk to her about her book StorySelling: How to Develop, Market, and Pitch Your Film & TV Projects. We cover a broad range of topics, like the difference between pitch packages, decks, proposals, and rip-o-matics. We also discuss the differences between pitching Film and TV. And we do a fun exercise that you can follow as she walks us through the Stranger Things pitch package as an example of how to create your own pitch.

GenreTainment is where Marx & Julie talk about what is happening in the world of film, TV and web series. We give you interviews with writers, directors, producers and actors in both independent and not-so-independent creations.



Marx is the author of the non-fiction book Television on the Wild Wild Web, co-host of the podcast GenreTainment, co-host of DC Action Hour on YouTube, and creator of web series/films. He has been a panelist at various conventions, including San Diego Comic-Con, Boston Comic Con, Gen Con, and Dragon Con. As a professor, he teaches script analysis & film production. Click over to to learn more about him.
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