New data reveals the UK’s favourite video game characters

Heads up. Its not Sonic.
  • Pac-Man is the UK’s favourite videogame character, being Googled more than any other over the past five years at 76,070 times a month on average.
  • Sonic the Hedgehog and Pikachu rank second and third respectively.

New research has revealed the United Kingdom’s favourite video game characters, with Sonic the Hedgehog taking the top spot.

The study conducted by Casino Bonus analysed Google search data from the past five years, across every city in the United Kingdom to determine which video game characters were the most Googled.

Pac-Man is the most popular video game character in the UK, receiving 76,070 average monthly searches, including being the most Googled video game character in Cardiff, London and Newcastle upon Tyne. Originally released in 1980, Pac-Man is one of the most popular games across the globe.


The data found that Sonic from the Sonic the Hedgehog franchise is the second most popular video game character in the UK. The speedy, blue hedgehog has 60,390 searches on Google every month. There has been a resurgence of interest in the character as well as the franchise as a result of the Sonic the Hedgehog movie, which was released in 2020 and starred Jim Carrey, with the third instalment of the film series being released next year.


Pikachu from the Pokémon franchise ranks third. Searches by Brits for Pikachu sit at an average of 43,960 per month. In 2019, Warner Bros released Pokémon: Detective Pikachu, starring Ryan Reynolds which saw searches for ‘pikachu’ skyrocket 557% above average in the UK.


The fourth most Googled video game character in the UK is Lara Croft. The tomb raider is searched 22,780 times each month on average in the UK.


Kirby, the protagonist from the Kirby series ranks fifth whilst Kratos from God of War ranks sixth. There are 19,800 average monthly searches for Kirby in the UK whilst Kratos is Googled 15,510 times each month.


Crash Bandicoot follows in seventh place. Introduced in 1996, the title character is Googled 12,580 times every month on average by Brits.


Two characters from the Super Mario franchise make the top ten – Mario who ranks eighth with 12,330 monthly UK searches and Yoshi who takes the ninth spot with 8,970 monthly searches.


Rayman from the Rayman franchise completes the top ten. There are 8,090 searches for Rayman every month in the UK.


The most Googled video game characters in the UK
CharacterNumber of monthly Google searches in the UK
Sonic the Hedgehog60,390
Lara Croft22,780
Crash Bandicoot12,580
Super Mario12,330


Commenting on the findings, a spokesperson from Casino Bonus commented: “Video games are an integral part of many people’s lives, bringing joy and entertainment to many. The characters of many series can easily end up becoming iconic staples of many franchises and are beloved by many. This can lead to movies about said characters being made causing their popularity to explode even more. This study offers a fascinating insight into which characters – as well as franchises – interest Brits the most.”

Ian Cullen is the founder of and has been a fan of science fiction and fantasy from birth. In the past few years he has written for 'Star Trek' Magazine as well as interviewed numerous comics writers, television producers and actors for the SFP-NOW podcast at: When he is not writing for Ian enjoys playing his guitar, studying music, watching movies and reading his comics. Ian is both the founder and owner of You can contact ian at:
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