Luck Presents: The Mad Hatter

A New Series Exploring Life, Art, and Quarantine Hosted by Orlando Palacios

Work Recognized by Vogue, GQ, Esquire, and Vanity Fair

May 11, 2020 – Nowhere, TX – In the ever-evolving world of Luck Productions…we’ve been chasing the white rabbit. Introducing the fifth installment of Luck’s ongoing live stream series—” The Mad Hatter”—hosted by longtime #LuckFamily member and renowned hatter Orlando Palacios. Each week on Wednesday evenings at 8 PM CST, Palacios will welcome friends and fellow creatives in his world for a series of conversations exploring life, art, and quarantine perspectives–plus a rare peek behind the curtain and into his home hat shop where he’ll share some tricks of the trade.

Episode one, which premiered Wednesday night and is currently streaming on, featured Orlando’s pal and Rolling Stone’s Editor-In-Chief, Jason Fine, who joined in on a virtual conversation on keeping the good vibes alive in quarantine during which his son (Orlando’s godson) joined; musical performances from Ty Taylor and Vintage Trouble; and a lively conversation with sculptor and African frontiersman Patrick Mavros, who shared a harrowing video of him wrestling a python. Throughout the episode Orlando showed viewers how he’s crafting hats at home, soaking materials in a nearby creek, and forming hats with an iron. 


As you may recall, Palacios first transfixed viewers during his hat-making segment on Luck Reunion’s “‘Til Further Notice” broadcast in March and has been a fixture in the Luck community from the very beginning.  This was the first installment of Luck’s quick response to the cancellation of Luck Reunion, which earned 2.5 million views and upwards of $200,000 for participating artists and partnering nonprofits who are heavily impacted by the current disaster. Palacios’s hatmaking segment created an overwhelming viewer response–thus sparking the idea for The Mad Hatter.


You can find more about Palacios’s work in Vogue, GQ, Esquire, and Vanity Fair

Tune in this week for episode two, “Out Of Our Element”– as we focus on how we all adapt when experiencing the unexpected and also an inside look into Orlando’s hat work with indigo and the elements. The Mad Hatter series furthers Luck’s commitment to celebrating craftsmen and women of all sorts; holding the makers of music, food, and in this case, hats, to the highest regard. 


Tune In: All programming will stream live on



Up Next: Luck and Austin Food And Wine Alliance are rounding out season one of Prime Cuts with a brand new episode debuting next Tuesday, May 12 at 8:00 PM EST / 7:00 PM CST.

About Luck Productions:

Luck Productions is a rogue cultural collective headquartered in Willie Nelson’s Luck, TX. Anchored by its flagship event, the annual Luck Reunion–also dubbed as the “Anti-Coachella” by Fast Company–Luck Productions creates experiences that embrace our past while cultivating new traditions in American roots culture. In addition to the Reunion, Luck Productions has hosted pop-up events including “Luck Mansion” residencies during Nashville’s AmericanaFest; a featured stage activation during Highwater Festival; the “Luck Hotel” content and concert series in Dallas; and the new “Luck Social” supper and song series held in Luck, TX. After the postponement of Luck Reunion 2020, Luck Productions kicked it into high gear with a virtual festival Til’ Further Notice – a live streaming concept that raised upwards $200,000 for participating artists and partnering nonprofits who are heavily impacted by the current disaster. Read more about it via Pollstar

About Orlando Palacios:

Orlando has spent the past 20 years designing and manufacturing the finest handcrafted hats for fashion designers, celebrities, Broadway shows, and stylish people from around the world. As the owner and head designer of the venerable New York haberdashery, Worth and Worth, he has grown to be the go-to lid-crafter for musicians ranging from Keith Richards to Elvis Costello and Beyoncé.

He often collaborates with fashion designers such as John Varvatos, Thom Browne, Robert Geller, and Diane Von Furstenberg for their runway presentations. His passion for the craft enables him to keep the art of hat-making alive by using the same centuries-old techniques while the innovation and style of his designs remain unchallenged.

Ian Cullen is the founder of and has been a fan of science fiction and fantasy from birth. In the past few years he has written for 'Star Trek' Magazine as well as interviewed numerous comics writers, television producers and actors for the SFP-NOW podcast at: When he is not writing for Ian enjoys playing his guitar, studying music, watching movies and reading his comics. Ian is both the founder and owner of You can contact ian at: [email protected]
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