Head of Lucasfilm Kathleen Kennedy has kickstarted a four week long charity fundraiser with a little help from original trilogy start Mark Hamill.
After raising over $10 Million in last years run up to ‘Star Wars: The Force Awakens’ the duo have relaunched the ‘Star Wars: Force for Change’ fundraising campaign for a four-week push that will see the studio matching fan donations — and making fun of Mark Hamill’s ‘Force Awakens’ role.
The campaign, which started on April 5 and is called ‘Force For Change’ has started running weekly challenges benefiting the U.S. Fund for UNICEF in support of UNICEF Kid Power, American Red Cross, Boys & Girls Clubs of America and the Make-a-Wish Foundation, with Lucasfilm matching all funds raised up to $1,000,000.
As has become custom with such none profit movie related campaigns. Fans will have a few incentive for taking part. This time round these include: an all-expenses-paid trip to Skellig Michael in Ireland, the location of the final scene of The Force Awakens. Additionally, the first 20 fundraisers to contribute $500 will receive Blu-ray copies of Star Wars: The Force Awakens signed by the cast.
In a statement about the fundraiser Kathleen Kennedy said, “Star Wars fans are some of the most generous, thoughtful, and sympathetic people I have ever met. I am so proud of the charitable work they have done over the years and hope this month-long donation-matching campaign will go some way to express our sincere thanks for their tireless efforts.”
The fundraiser was launched with a fun video in which Kennedy and Mark Hamill. In the video Hamill pokes fun at his lingering silence during the final scene of ‘Star Wars: The Force Awakens’.
You can find out more at: forceforchange.starwars.com