On January 22nd, 2017, Rogue One: A Star Wars Story crossed the billion dollar threshold at the box office.
Rogue One: A Star Wars Story was an experiment for Lucas Films and Disney. As the first movie to be made under the “Star Wars” label but not be an official episode, Rogue One was a gamble by Disney/Lucas to see if people would pay to see a movie that isn’t centered on the Skywalker family.
Though Rogue One is nowhere near earning over $2 billion dollars, as Star Wars: The Force Awakens did, this film was never expected to equal The Force Awakens record breaking box office.
However, I do think it is important to compare Rogue One’s domestic/foreign box office divide against The Force Awakens’. According to Box Office Mojo, The Force Awakens earned $936,662,225 from U.S. audiences and it $1,131,561,399 from international movie goers. Meaning that 45.3% of The Force Awakens’ total box office came from the United States while 54.7% of its box office haul came from the rest of the world.
In contrast, Box Office Mojo reports that Rogue One earned $512,201,563 from U.S. theaters and $499,100,000 from international cinemas. This means that 50.6% of Rogue One’s total box office was earned from United States theater goers while 49.4% came from international audiences.
The importance here is that Rogue One did not appeal to the same percentage of foreign movie goers.
So, what do you all think of this? How much more money do you think Rogue One can bring in? Also, why do you think Rogue One didn’t appeal to the same percentage of international movie goers as The Force Awakens did?